Author Brandon Steiner will be signing with Mariano Rivera, famed NY Yankees pitcher. No posed photography. Photos to be taken from the signing line, cameras and phones are to be put away when approaching the signing table.
A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire
Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. The Art of the Hustle details Steiner’s multiple entrepreneurial adventures, where he has both learned and taught others his fair share of “rules.” Along the way, he developed some of the most innovative approaches to business&emdash;methods that many of today’s companies would be wise to observe and employ themselves.
The Art of the Hustle follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:
First to market is everything
Ask “What Else?” when working with clients to enhance relationships and elicit more business
Don’t expand just for the sake of expanding; do it in areas and industries where your passion lies
How to train employees while they’re in the minor leagues to prepare them for the majors
Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you’re most likely to succeed.
